Hi, I'm Jaclyn. Your webinar friend.
I'm Jaclyn Freedman, a B2B marketer with 18+ years in demand generation, content strategy, and go-to-market. I've led marketing and demand gen at SmartRent (NYSE: SMRT), Peerlogic, and NarrativeWave, and built multi-region campaigns at Gannett and the USA TODAY NETWORK.
Webinars have been part of the demand programs I've run for years. I've seen what fills a room, what makes people stay, and what turns a Q&A into a sales conversation. I've also seen the other kind: great speakers, no audience, and a recording nobody watches.
Your Webinar Friend is my way of fixing that. I bring the strategy and the hands-on execution (I've personally run the Meta and Google Ads, built the landing pages, and written the follow-ups), and the AI assistant helps you move fast between our conversations.
My approach is simple: educate first, sell second. The best webinars teach something useful, and pipeline follows.
Quick facts
- 18+ years in B2B demand generation, content, and GTM
- 2024 Stevie Award for Best Campaign
- Published contributor to MarketingLand
- Hands-on with Meta Ads, Google Ads, SEO, AEO, and AI content workflows
- BA in English Literature, Arizona State University
- Based in Scottsdale, Arizona