Webinar questions, answered
Straight answers to the questions I hear most about planning, promoting, and running B2B webinars.
What does a webinar consultant do?
A webinar consultant helps you plan, promote, produce, and follow up on webinars so they hit a business goal. That covers topic strategy, registration campaigns, run-of-show, speaker prep, platform setup, and post-event nurture.
How far in advance should I plan a webinar?
Plan four to six weeks out for most B2B webinars. That leaves about two weeks for strategy and content, and at least three weeks of promotion.
How do I get more people to register for my webinar?
Start with a topic your buyers already care about, write a specific title with a clear takeaway, and promote across email, LinkedIn, and partners. Keep the registration form short.
How do I get more registrants to actually attend?
Pick a time that fits your audience, send a calendar invite at registration, remind them more than once (including the day before and the hour before), and promise something they only get live, like Q&A or a bonus template.
What should happen after a webinar?
Send the recording to everyone within 24 hours, split follow-up for attendees and no-shows, hand warm leads to sales, and repurpose the content into clips and blog posts.
Can AI help plan a webinar?
Yes. AI is great for brainstorming topics, drafting promo copy, and outlining a run-of-show. It works best paired with a human strategist who knows your market, which is exactly how Your Webinar Friend is built.
Which webinar platforms do you work with?
Zoom, ON24, Livestorm, Goldcast, GoTo Webinar, and most other major platforms.
How much does webinar consulting cost?
It depends on scope. A single strategy session costs less than full-service production. Book a consult and I'll recommend the smallest engagement that gets you the result.